Hi, I'm Jen Olson.
​I'm a plain language trainer and writer.

I help small teams and professionals write complex information so it's clear, concise, and easy to understand.

PLAIN LANGUAGE WORKS FOR ANY SUBJECT
​

• Business reports
• Government policies
• Health information
• Scientific research
• Educational materials
• Website content
• Community communications

​​When you start using plain language, your readers will find what they need, understand it quickly, and use it with confidence. And if you work in the public sector, you'll meet the New Zealand Plain Language Act 2022 requirements. Win!

Make your brilliant ideas impossible to ignore.

WHAT YOU HAVE TO SAY IS IMPORTANT.
​
Plain language uses everyday words and a clear, logical structure — with your readers firmly in mind. ​

​It’s not about cutting out technical details, dumbing down, or making everything sound the same. It’s about writing for the way people read.

HERE'S WHY IT MAKES SUCH A DIFFERENCE.

Save time
No more wading through dense, hard-to-follow documents. Clear writing helps you and your readers get to the point faster.

​Build trust
When people understand you, they’re more likely to trust you. Ditch the corporate speak, jargon, and dense academic language.

​​Write for how people actually read
Plain language respects your reader’s time and attention. Are they busy? Stressed? Scanning on their phone? Reading in an additional language? Make it easy for them to find what they need, understand it quickly, and use it with confidence.

​Feel confident
You don’t have to sound stiff to sound smart. Learn to write in a way that feels clear, purposeful, and comfortably you.

What plain language looks like.

​Before.

​The accountability for the maintenance of the information within the register and the administration lies with the council’s freshwater officer.

In plain language.

The council's freshwater officer maintains the register.

---

​Before.​​

Accordingly, additional geotechnical requirements were implemented in order to ensure that continuing development within the zone to which the earlier, rather unfortunate nomenclature “undevelopable” was initially attached, was furthered in a manner which took account of those geotechnical issues.

In plain language.

The land in this zone was considered unsuitable for development until some extra geotechnical work was finished.